Your website means nothing unless it can be found by your visitors…
And not with your web address, but organically through users searching for something on Google or Bing.
93% of online experiences begin with a search engine, and 97% of consumers go online to find local services.
Is your company listed on the first page of search results for queries related to your products or services? If not, you’re losing leads and sales to your competition - guaranteed.
Search engines are the modern-day equivalent of the phonebook and if your listing isn't visible, you're losing out on potential business. Listing positions can be improved using search engine optimisation methods for your small business website.
Generating online leads and sales takes more than just getting a new website, SEO should be a key part of your online marketing strategy.
Computancy SEO can make sure your website be found!
An initial analysis of your current web site is a critical first step toward an effective and lasting search engine strategy. We run different tests and check your website for technical errors and check to see if any of your pages are penalised or have warnings.
Once this process is finished, we can objectively assess your site’s current search engine-friendliness and shows how it’s performing with the major search engines and this also gives us a baseline to work from, to show all future progress.
Competitive analyses allow us to evaluate your competition’s online strategies to determine their strengths and weaknesses relative to your business.
We analyse your most successful search competitors to see what's working for them and which marketing tools they use, to see if we can exploit them to gain search position.
We then combine our proven strategy with their best tactics to make sure you get to the top.
Researching the terms relevant to your online marketing goals will help determine which key phrases hold the greatest strategic advantage.
This research provides you with the popularity/search rates of each term under consideration, and helps you identify term variations you may not have even considered.
We end up with a comprehensive list of head, body and long-tail keywords that we'll be targeting with our on-page optimisation.
Using the results of the audit, competition analysis and keyword research we now implement our findings and make sure your website is properly optimised, fast and targets the right keywords on the right pages.
Search engines love fresh, relevant and meaningful content and we may create new content or alter existing to achieve this goal
Other areas we focus on are mark-up code, structured data or ‘rich snippets’ page titles and page descriptions, image names and descriptions and AMP - accelerated mobile pages.
Off-page SEO refers to activities we perform outside the boundaries of your website and is often the hardest part of SEO.
Here we start building links to your website. Each new link is like a vote for your website. The more high-quality backlinks you have, the higher you will rank in Google. Note ‘high-quality’. Google wants only natural links that come from a higher-ranking site, Not bought links or manufactured links.
Social media mentions to your site are good, so we nurture these from Facebook & Twitter etc along with other specialist trade directories.
Once your site starts to rank for the search terms you are targeting, it is important to monitor your results regularly so we can react if there are any sudden dips in performance.
We constantly tweak your SEO throughout the month and a close watch is kept on all your indexed pages to be sure none have been penalised or need re-working.
At the beginning of the month we email you a full report showing where you are ranking compared to the previous month and to your competitors along with many other metrics and suggestions.
We work with all SME's - small & medium sized businesses - and from any country.
If you would like jargon free advice or just a chat to discuss your options, give a ring on 01453 367063, email us or by live chat
Our advice is friendly and free!